Google is apparently developing an item tracker that would rival Apple's AirTag, according to a report published July 31, 2026 by The Verge. The device, called the Google Pixel Tag, surfaced in leaked images and a Slovenian retailer listing just days before Google's scheduled hardware event on August 12th. The tracker appears designed to work with Google's Find My Device network, recently rebranded as Find Hub, to help users locate lost belongings.
The leaked image obtained by 9to5Google shows the Pixel Tag has a compact oval design. A Slovenian store listing describes the gadget as featuring a speaker for nearby searches and integration with Google's secure Find My Device network. The listing characterizes the tracker as "compact, lightweight and durable" and says it attaches discreetly to items like keys, wallets, or luggage. Users would be able to check the exact location of their belongings through their smartphone. The Pixel Tag's emergence comes shortly after early Pixel 11 listings mentioned the tracker earlier this month, though 9to5Google noted at the time that no such device currently exists.
According to the retailer listing, the tracker is built with privacy and personal data protection in mind. The device includes a loud speaker to make finding nearby items easier, the listing states. Google has already previewed the Pixel 11 lineup for the August 12th event, and leaks have also revealed a new foldable phone, smartwatch, and earbuds planned for the same launch. Google did not immediately respond to The Verge's request for comment.
The timing suggests Google may be positioning the Pixel Tag as part of a broader hardware ecosystem refresh. By launching alongside the Pixel 11 lineup and other accessories, the tracker could integrate tightly with Google's updated device family and the rebranded Find Hub network. The appearance of the device in retail listings just two weeks before the scheduled event indicates the company may be preparing for an imminent launch, though Google hasn't officially confirmed the product's existence or release date. If the tracker does debut in August, it would mark Google's first direct entry into the item-tracking market dominated by Apple's AirTag and third-party alternatives like Tile.